Meet Sher Bengal
Sher Bengal is one of West Bengal’s favourite boutique hotels. Renowned for its hospitality and traditional charm, Sher Bengal welcomes visitors from all over India and elsewhere. However, behind closed doors, it was becoming increasingly difficult to run the hotel.
The Challenges That Were Holding Sher Bengal Back
It was difficult to handle bookings, rates and OTAs manually on a daily basis. However, the difficulty extended beyond losing bookings. During peak season times, there used to be cases of overbooking as well.
Guests would turn up expecting a room that was already sold on another platform. This embarrassing situation damaged Sher Bengal's hard-earned reputation. Rate parity was another crisis. Our rooms were priced differently across MakeMyTrip, Booking.com and Goibibo and guests who noticed this would question our credibility at the front desk.
Our hotel was highly reliant on only two or three major online travel agents, who charged commissions up to 20–25%. With no direct booking engine for our hotel website, we could not evade these margin cuts.
Housekeeping coordination was completely manual. Room status updates used to happen through phone calls. This caused delays and guest-faced errors during high-occupancy periods.
Payment reconciliation across multiple OTAs was so time-consuming that the accounts department was always one week behind. There was no real-time overview of how the property was performing.
The team wasn't exhausted from serving guests. They were exhausted from inefficient processes.
We Found Booking Master
A friend in the hospitality industry recommended Booking Master which is a hotel management system built for properties like Sher Bengal. We decided to give it a try. And the impact was visible almost immediately.
This Hotel Management System Fixed Everything
- Hotel PMS: From check-ins, check-outs, billing to housekeeping – all can be managed through one easy dashboard. The room statuses now update in real time making sure that there is no discrepancy between the housekeeping and front desk departments. There is no more confusion. And there are no angry guests waiting for a room that isn’t ready.
- Channel Manager: Through Booking Master’s in-house connectivity, Sher Bengal was able to connect with more than 100 OTAs. Rates and availability were synced instantly after every booking. Overbooking and rate-parity problems disappeared altogether. They also activated a direct booking engine on our website which steadily reduced our dependence on OTA commissions.
- Revenue Management System: The system tracks the demand pattern that includes local festivals, events, and trends and sets prices automatically. For instance, during last year Holi every room was priced perfectly every day without any human intervention.
The Results are Really Good
Within just a few months of switching to Booking Master, the stats began to show some impressive results:
- 70% increase in total revenue.
- Got connected to 100+ new OTAs, reaching guests we never could before.
- No double booking after going live.
- Rise of 40% in ADR due to efficient and automated pricing strategy.
- Direct bookings grew, meaningfully cutting OTA commission costs.
- Guest satisfaction scores jumped as the team focused on hospitality, not paperwork.
Booking Master truly changed how we run our hotel. Everything is so much smoother - from check-in to checkout. Our revenue has never been this good and our team is finally stress-free. Instead of spending hours resolving booking conflicts and updating rates, the staff could focus on delivering memorable guest experiences. — Front Office Manager, Sher Bengal
Our Honest Recommendation
In case you are using traditional methods to operate your hotel business, you are surely missing out on profits each day. Booking Master is more than just a hotel management system – it is a growth partner.
We at Sher Bengal wholeheartedly recommend Booking Master to every hotel owner who wants to grow faster and work smarter.
